Design of J.A.P Company-collections, women’s casual clothing. This is an old Finnish brand, today owned by L-Fashion Group. The whole process starting from defining colour boards and qualities, and ending to presentation of collections, was my responsibility – strictly following the company’s boundaries, of course. My task was also to fit and correct prototypes/samples during both the development and production phases and participating marketing planning after the sales. Each season was divided in two parts (AW = autumn and winter) and each part had three compact collections, so there was altogether six collections/deliveries per season i.e. twelve a year.
Website screenshots, AW14 (now in stores)
Natalia Särmäkari 